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Your most effective marketing assets may be hiding in your fans’ social activity

Not that things don’t seem promising, initially. “Get the next Zuckerberg to work for you,” touts the marketing copy on the website’s Programming & Tech landing page. And, indeed, you believe you’ve found the silver bullet to app development for non-technical founders. After all, the prices are dirt cheap. The developers on the site claim to have deep expertise. And you’re convinced you can get a minimum viable product (MVP) delivered to you within days. What could be better?

But hiring a contractor for all of your initial app development isn’t that easy. I’ve run an app development firm for years, so no one is a bigger proponent than I am of startups working with remote technical teams. The problem is that contract developers work best when they augment, not replace, internal employees.