Trust Science to Help You Build Your Personal Brand
Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex — compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues.
You can’t control the resources your brain allocates to processing what you see. It doesn’t even matter whether you’re particularly interested in the image you’re viewing. Your brain is working to make sense of visual messages. Once it’s completed that work, the frontal lobe takes over. Your higher mental functions kick in, and your brain begins making judgments about what you’ve just seen.
Translate all this neuroscience to the business world, and you’ll realize that your clients and potential customers are judging your personal brand’s appearance, too. Ideally, your identity should accomplish three things: accurately represent your message, convey quality and encourage consumers to take your desired action.